Donald Miller, founder of StoryBrand, has a quick and powerful way to evaluate your website. Does your website pass the grunt test? Could a caveman understand what you offer? Look at the homepage of your website. If a caveman asked, “What you do?” Could you answer in a way that even a caveman could understand…
The Learning Log
December 2017 Project Report
Welcome to my December 2017 Project Report. My goal with these monthly reports is to help other authors, entrepreneurs, leaders, or anyone else who wants to make an impact on others. Each month I will share how I spent my time as an author and creative entrepreneur and the successes, failures, and lessons I’ve learned along…
What Facebook Is For
Have you read Mark Zuckerberg’s post about the changes coming to Facebook in 2018? I’m both impressed and depressed: On the one hand, I am impressed by his courage to be so transparent about the changes he intends to make to the platform. Facebook is a multi-billion dollar company that companies rely on to reach…
Pick One Big Idea for Your Talk and “Show Don’t Tell”
Before speaking at an event, I try to watch or listen to a great speaker while I get ready in the morning. This weekend I watched and listened to Seth Godin’s keynote at the ConvertKit conference as I got ready for my own keynote later that morning. What I enjoyed most about the presentation was…
A Simple Process for Setting Bigger Goals
This week I sat down to set goals for the new year. After reading a few people’s year-in-review posts, I realized that while I have and re-read daily my long-term mission and visions, I have not set annual goals in a very long time. So, I sat down to come up with a few performance…
