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The Grunt Test: How to Make Your Website Better (Donald Miller & StoryBrand)

By Jared Dees

Donald Miller, founder of StoryBrand, has a quick and powerful way to evaluate your website.

Does your website pass the grunt test? Could a caveman understand what you offer?

Look at the homepage of your website. If a caveman asked, “What you do?” Could you answer in a way that even a caveman could understand you?

Fill in the blank: “We sell _____.”

Your website should answer these three questions with just a quick glance at your homepage:

  1. What is it that you offer?
  2. How will it make my life better?
  3. What do I need to do to buy?

How to do this: 

Make the headline/tagline of your homepage very direct (offer).

Use pictures of people happily using your products or describe the #1 benefit of using your product in the headline and testimonials (better life).

Have a very obvious buy button prominently on the homepage and in the header or menu of the website (buy).

To learn more about The Grunt Test, watch this video: 5 Minute Marketing Makeover.

January 18, 2018 Filed Under: Marketing, On Entrepreneurship

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

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Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

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