Donald Miller, founder of StoryBrand, has a quick and powerful way to evaluate your website.
Does your website pass the grunt test? Could a caveman understand what you offer?
Look at the homepage of your website. If a caveman asked, “What you do?” Could you answer in a way that even a caveman could understand you?
Fill in the blank: “We sell _____.”
Your website should answer these three questions with just a quick glance at your homepage:
- What is it that you offer?
- How will it make my life better?
- What do I need to do to buy?
How to do this:
Make the headline/tagline of your homepage very direct (offer).
Use pictures of people happily using your products or describe the #1 benefit of using your product in the headline and testimonials (better life).
Have a very obvious buy button prominently on the homepage and in the header or menu of the website (buy).
To learn more about The Grunt Test, watch this video: 5 Minute Marketing Makeover.