For a blog, an email list, a YouTube channel, Instagram, Facebook, Twitter, etc. to be a platform, it must have two things: permission from an audience and a promise that you make to them. Put simply: Platform = Permission + Promise Permission Read Seth Godin’s work on Permission Marketing (article / book). I like the…
The Learning Log
My One Word for 2018
I know a lot of influential people online who like to pick just one word to focus on for the year. In 2013 I picked three words for the year, but I never really thought about them much. This year my wife suggested that our entire family pick a word to focus on during the…
My Goals for 2018
For the first time in a number of years, I set performance goals with specific numbers to reach by the end of the year. Usually, I only set process goals or goals for the amount of projects I want to complete. I haven’t picked a number to strive towards during the year for quite some…
100 Billion Galaxies
“Latest estimates show that the observable universe may contain a hundred billion [galaxies].” Neil DeGrasse Tyson Astrophysics for People in a Hurry I am still trying to wrap my mind around this statement. If there were an estimated one billion galaxies, I would be shocked, but one hundred billion? I don’t even know what to…
Context Marketing > Content Marketing
These days everyone does content marketing, but they don’t find success because everyone is doing the same thing. Find people, brands, businesses, etc. on Facebook, Twitter, Instagram, or even Snapchat, YouTube, Medium, LinkedIn, etc. Sign up for their email newsletters! Many people and businesses still maintain their own personal blogs. When you establish yourself on…
