• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Jared Dees

Author. Speaker. Teacher.

  • About
    • Now
    • Projects
    • Speaking
    • Contact
  • Books
    • Beatitales
    • Tales of the Ten Commandments
    • Take and Eat
    • Do Not Be Afraid
    • Pray without Ceasing
    • Prepare the Way
    • Advent with the Angels
    • Take Up Your Cross
    • 15-Minute Stations of the Cross for Kids
  • Articles
  • Worksheets
  • Children’s Stories
  • Nav Social Menu

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

What Facebook Is For

By Jared Dees

Have you read Mark Zuckerberg’s post about the changes coming to Facebook in 2018?

I’m both impressed and depressed:

On the one hand, I am impressed by his courage to be so transparent about the changes he intends to make to the platform. Facebook is a multi-billion dollar company that companies rely on to reach their customers. To say publicly that the content of those companies will be seen even less than before, is shocking. He even suggests that content from those companies that users enjoy and keeps them reading and watching will be seen less than before. The game is no longer about good content, it is about engagement.

From a business perspective, this is depressing. Anyone with a Facebook page knows how difficult it is to get your content seen by the people who like your page. It ranges anywhere between 2% and 6% max. That’s why I find this announcement to be depressing.

Yet, here is what I learned:

Facebook is for social interactions, not consuming content.

Or, at least, that is what it should be for.

The platform drifted away from this mission (“bring the world closer together“) over the last few years. Companies got really good at creating content that people consume. Now they will need to change their approach if they want to succeed. They will need to create a community of people that care about one another and want to interact. The best thing for a company/brand to do now is create and manage a Facebook group (or collection of groups) of small numbers and high engagement–people who care about one another and want to interact.

 

January 16, 2018 Filed Under: On Entrepreneurship

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

Previous Post: « Pick One Big Idea for Your Talk and “Show Don’t Tell”
Next Post: December 2017 Project Report »

Primary Sidebar

Jared Dees

Author, Speaker, Teacher

📬 Tools to Teach Faith 📬

I send many weekly email newsletters every week with tools to pass on faith:

👨‍🏫 The Religion Teacher’s Sunday Planner 👨‍🏫

Lessons, activities, videos, and worksheets for religious educators.

Get teaching resources here >

📖 God’s Word Wednesday 📖

Bible stories for kids.

Get Bible stories for kids here >

🏰 Formative Fiction Friday 🏰

Short stories to help kids find confidence, character, and a relationship with Christ.

Get stories for kids here >

Jared’s Newest Books

  
    
 
 
   
 
 

Jared’s Popular Website for Religious Educators

Search the Site:

Footer

Connect with Jared Dees

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

Stories for Children

Copyright © 2023 · Jared Dees