Keeping up my daily learning log while on vacation was difficult. During a regular work week, I try new things and learn from experience. I read a lot and listen to interviews. I’m constantly asking how I can get better at my work. While on vacation, though, I didn’t ask a lot of questions. That is…
The Learning Log
The Purpose of a Page or a Post on Your Website
The purpose of a webpage or a blog post is to: Get someone to click on another page/post on your website. Get someone to sign up for your email list. Get someone to buy your products or books. The purpose of an email that you send to your email list is to: Get someone to…
The Thing You Are Known For
We walked out of the aquarium yesterday with some hungry kids. There were a few food options around to choose from, but we only had one meaningful anecdote to share about one of the options. Bar Louie is known for their tater tots. I know it doesn’t seem significant. We didn’t even order the loaded…
Give Your Characters a Distinct Physical Characteristic
I listened to Andrew Clement’s book Frindle in the car with my kids during vacation. We all enjoyed it very much. One writing technique that stood out to me the most was the way he described the eyes of the teacher in the story. Each time he described an important interaction with Mrs. Granger, he…
The Metrics That Matter
I watched Pat Flynn’s video on his one metric that matters yesterday: The metric he talks about isn’t what you think. Sure, he tracks traffic, subscribers, and revenue. He is well-known for his monthly income reports. The metric that matters most to him, however, is the thank you notes that he gets in the mail….
