I watched Pat Flynn’s video on his one metric that matters yesterday:
The metric he talks about isn’t what you think. Sure, he tracks traffic, subscribers, and revenue. He is well-known for his monthly income reports.
The metric that matters most to him, however, is the thank you notes that he gets in the mail.
I found this interesting because about eight years ago I wrote a handwritten thank you note to Pat after the launch of my first product. I felt compelled to do it because of how grateful I was for the work that he did and the help he provided for me through is website and eBook. I remember shortly thereafter he posted a picture on Facebook of a small bulletin board that included the thank you note I wrote to him. Years later he can fill an entire wall.
Seth Godin has a phrase that he introduces to his students at the beginning of The Marketing Seminar:
What change are you seeking to make?
Traffic, email subscribers, and revenue won’t tell you directly how well you are inspiring change in the people you seek to serve.
- Thank you notes
- Thank you emails
- Unprompted testimonials
- Unprompted endorsements from influencers
- Meaningful comments on social media