Instagram launched IGTV last week and everyone has been talking about it. I did a quick experiment with the platform to launch a Bible study series I’m starting next week. I’ve been doing a little research and came across a great post by Jenn Herman: Have you heard about the new Instagram feature: IGTV? Read…
Archives for June 2018
How Abraham Lincoln Won Over the Masses
I finished listening to an abridged version of Doris Kearns Goodwin’s biography of Abraham Lincoln, Team of Rivals. The thing that stood out to me the most about Lincoln in the book was his ability to tell short stories. He had a way of telling stories that people loved to listen to and could easily understand….
The Starbucks Test
It is getting increasingly more difficult to get people on an email list to actually open your emails. Let’s assume that a person has an email inbox with a lot of messages to read and respond to. How do you get that person to open and read your email? Try using The Starbucks Test. Imagine…
Native Content Wins on Social Media
When I first started a blog in 2009 and social media was relatively new, Facebook and Twitter (and other smaller social media) were considered to be outposts from your main blog/website. These social networks were ways to get traffic back to your blog posts. Most of the engagement came in blog comments not in social…
The Word Count of Children’s Books
While there are no hard and fast rules about word count for children’s books or any genre, it is helpful to know what is generally expected. I have found the website DOGObooks to be the most useful place to check the word count of popular books for kids. The word count range for each age…
