Instagram launched IGTV last week and everyone has been talking about it. I did a quick experiment with the platform to launch a Bible study series I’m starting next week. I’ve been doing a little research and came across a great post by Jenn Herman:
Numbers 10 and 11 in her list make this form of Instagram content stand out in my mind:
Cool Feature 1: Links
You can add clickable links in IGTV video descriptions, which you cannot do in regular Instagram posts. You can add swipe up links in Instagram Stories after you reach 10,000 followers, but for most people that is not a reality yet.
Cool Feature 2: Hashtags
IGTV videos will show up in the results of hashtag searches. This is great for discovery, of course, but even more important for your branded hashtags that only you post to.
For example, I’m using the hashtag #biblestudyforparents to collect the series of posts I’m launching next week. The IGTV videos shows up as the first post in the series: www.instagram.com/explore/tags/biblestudyforparents/.