I finished listening to an abridged version of Doris Kearns Goodwin’s biography of Abraham Lincoln, Team of Rivals. The thing that stood out to me the most about Lincoln in the book was his ability to tell short stories. He had a way of telling stories that people loved to listen to and could easily understand.
It is hard to get people to listen these days.
There are a lot of competing voices on social media.
Search for something you want to learn how to do on Google and there are thousands of useful results.
How do you stand out from the crowd?
When you have someone’s attention, tell a story.
That is how Lincoln won debates. That is how he won over crowds of voters.
It doesn’t have to be a long story. Just tell a story and then make your point. It is the stories that draw people in and give them something to remember.
People don’t remember complex arguments. They don’t even remember well-organized explanations.
They do remember stories.
