With yesterday’s local primary election, there have been a lot of campaign signs in yards and on billboards everywhere you look. Almost all of the signs followed this format: NAME FOR [OFFICE] The only other distinguishing characteristic, if there was one, was their political party. They are playing a game of numbers. The person with…
Marketing
The Purpose of a Page or a Post on Your Website
The purpose of a webpage or a blog post is to: Get someone to click on another page/post on your website. Get someone to sign up for your email list. Get someone to buy your products or books. The purpose of an email that you send to your email list is to: Get someone to…
Prime Time Newsletter
While I’ve had email lists for years, I only recently started sending a regular email newsletter to them. In the past my strategy had been to email the lists when I had something interesting to share or when I was launching something. Unfortunately this meant frequent gaps that could be weeks long. And that meant…
The “Link Roundup” Email Newsletter
There is a lot of pressure for authors to be prolific creators for the purpose of marketing. They feel the need to blog all the time or churn out new content in order to earn attention. A much more efficient approach, however, is to be a content curator and not just a creator. This way…
After Nine Years of Blogging, Here is the One Thing That Works Best
Today is my ninth blogging anniversary. On March 12, 2009 I published my first blog post using Blogger.com. You can find an archive of that post here. In it I listed a collection of topics I planned to “blog” about. I threw out almost all of those ideas once I found out what really worked….
