There is a lot of pressure for authors to be prolific creators for the purpose of marketing. They feel the need to blog all the time or churn out new content in order to earn attention.
A much more efficient approach, however, is to be a content curator and not just a creator.
This way you can spend your creative energy on long-term projects like books.
Being a curator saves time, keeps you connected with other creators, and provides a welcomed service to your audience.
Thursday and Friday, for example, has become a popular day for authors to send out an email newsletter filled with links to good articles.
Why is this valuable?
Because there is a firehouse of content coming at us at all times. To have someone we trust curate and provide links to the best content is very useful.
Here are some of my favorite examples:
Austin Kleon sends out ten links every Friday to his email list. Some of the links are to his own blog and others are to articles, books, and documentaries he has come across that week.
Tim Ferriss offers what he calls “Five Bullet Friday” with links to five things he finds interesting from the week.
Jocelyn K. Glei sends out her Hurry Slowly newsletter on Thursdays with interesting links for artists to enjoy.
Joshua Becker of Becoming Minimalist shares a collection of links to interesting articles about minimalism and decluttering every Friday in something he calls “Inspiring Simplicity. Weekend Reads.”
Story Warren shares its Warren & the World newsletter on Fridays with links to their favorite links from around the web about cultivating imagination in children.
What kinds of links and articles would your audience find useful?
Collect these links while you work and share them at the end of the week.