Success is helping people make a change they seek to make. That is how Seth Godin described success on a recent Entreleadership podcast. The focus on change was my #1 takeaway from Godin’s Marketing Seminar last year. The question he asks participants at the beginning of the course is: What change are you seeking to…
Marketing
The Follow, Like, Like, Like Strategy: How to Get More Instagram Followers
Instagram seems to be rising in popularity and usage faster than any other social network right now. For newcomers to the platform, it can be difficult to find new followers. Unlike Facebook or Twitter, which have share features that make it easy for your content to appear in the newsfeeds of influencers, Instagram only allows…
Should I build a website for the launch of my book?
In the past I advised authors to buy the domain name of the title of their book so they could build a website for the launch and for book resources. As an alternative to the domain name, authors could always buy some variation of the title plus “book” as many other authors have done. One…
Don’t Launch on a Long Weekend
I’ve tried to launch two books during long weekends (Memorial Day and Labor Day) and it brought on a lot of problems. I tried to launch an online course this weekend and, again, ran into a lot of problems. There are too many emails and questions to answer. Something always goes wrong with technology. There…
Book Launch Month vs. Book Launch Week or Day
It seems to be common practice to pick a book launch day or launch week to concentrate all of your activities around the release of a book. Indeed, this was a philosophy I subscribed to for the launch of my first few books and many of the book launches I helped plan. I heard Tim…
