• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Jared Dees

Author. Speaker. Teacher.

  • About
    • Now
    • Projects
    • Speaking
    • Contact
  • Books
    • Beatitales
    • Tales of the Ten Commandments
    • Take and Eat
    • Do Not Be Afraid
    • Pray without Ceasing
    • Prepare the Way
    • Advent with the Angels
    • Take Up Your Cross
    • 15-Minute Stations of the Cross for Kids
  • Articles
  • Worksheets
  • Children’s Stories
  • Nav Social Menu

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

Success = Change

By Jared Dees

Success is helping people make a change they seek to make.

That is how Seth Godin described success on a recent Entreleadership podcast.

The focus on change was my #1 takeaway from Godin’s Marketing Seminar last year.

The question he asks participants at the beginning of the course is:

What change are you seeking to make?

More specifically:

Who are you trying to change?

“Marketing makes change happen,” he said. “If there is no change, then it hasn’t worked.”

Success is not equivalent to sales.

Success is not equivalent to profit.

Success is not equivalent to writing a bestselling book.

Think of it this way:

Let’s say I write a book that sells 10,000 copies.

I’m completely making up this percentage, but let’s say only 20% actually read the book. That is 2,000 readers.

Now of those 2,000 people who read the book, how many of them experienced a meaningful change?

That number is the best measure of success.

It is hard to measure. I could measure it by number of Amazon reviews or emails from readers.

The best part is that those people who read the book and experienced a change will now tell others about the book. They will convince people who bought and didn’t read that it is worth their time. They will compel the marketing narrative forward for you.

Don’t try to hack your way to success.

Focus on creating something that will help someone make a meaningful change in their lives.

That is real success.

 

 

June 7, 2018 Filed Under: Marketing, Meaning and Motivation, On Writing

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

Previous Post: « Batching Your Work
Next Post: Social Media Goals »

Primary Sidebar

Jared Dees

Author, Speaker, Teacher

📬 Tools to Teach Faith 📬

I send many weekly email newsletters every week with tools to pass on faith:

👨‍🏫 The Religion Teacher’s Sunday Planner 👨‍🏫

Lessons, activities, videos, and worksheets for religious educators.

Get teaching resources here >

📖 God’s Word Wednesday 📖

Bible stories for kids.

Get Bible stories for kids here >

🏰 Formative Fiction Friday 🏰

Short stories to help kids find confidence, character, and a relationship with Christ.

Get stories for kids here >

Jared’s Newest Books

  
    
 
 
   
 
 

Jared’s Popular Website for Religious Educators

Search the Site:

Footer

Connect with Jared Dees

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

Stories for Children

Copyright © 2023 · Jared Dees