Here is some great advice on the kinds of hashtags you should be using in your Instagram posts: Content hashtags should directly relate to the items in the post itself. Industry hashtags may not be directly related to what’s in the post but are specific to the industry and clients you serve. Niche hashtags are…
On Entrepreneurship
The Secret IGTV Feature that No One Is Talking about Yet
Instagram launched IGTV last week and everyone has been talking about it. I did a quick experiment with the platform to launch a Bible study series I’m starting next week. I’ve been doing a little research and came across a great post by Jenn Herman: Have you heard about the new Instagram feature: IGTV? Read…
The Starbucks Test
It is getting increasingly more difficult to get people on an email list to actually open your emails. Let’s assume that a person has an email inbox with a lot of messages to read and respond to. How do you get that person to open and read your email? Try using The Starbucks Test. Imagine…
Native Content Wins on Social Media
When I first started a blog in 2009 and social media was relatively new, Facebook and Twitter (and other smaller social media) were considered to be outposts from your main blog/website. These social networks were ways to get traffic back to your blog posts. Most of the engagement came in blog comments not in social…
Prioritizing Projects with Index Cards
I organize all of the projects and tasks I have to do in Trello, which stacks “cards” vertically in lists. Within each card I can add checklists, notes, documents, links, deadlines, and almost anything else I would need for a project. It is an amazing tool that I have relied on constantly every day for…
