“My audience didn’t grow much in 2017. The newsletter seems to be holding steady around 30,000 subscribers and signups for my courses seem stable as well. In most businesses, this would be considered problematic since it’s not growing—but in my case, I’m actually quite happy. I have enough of an audience where I can make…
On Entrepreneurship
The Grunt Test: How to Make Your Website Better (Donald Miller & StoryBrand)
Donald Miller, founder of StoryBrand, has a quick and powerful way to evaluate your website. Does your website pass the grunt test? Could a caveman understand what you offer? Look at the homepage of your website. If a caveman asked, “What you do?” Could you answer in a way that even a caveman could understand…
What Facebook Is For
Have you read Mark Zuckerberg’s post about the changes coming to Facebook in 2018? I’m both impressed and depressed: On the one hand, I am impressed by his courage to be so transparent about the changes he intends to make to the platform. Facebook is a multi-billion dollar company that companies rely on to reach…
Pick One Big Idea for Your Talk and “Show Don’t Tell”
Before speaking at an event, I try to watch or listen to a great speaker while I get ready in the morning. This weekend I watched and listened to Seth Godin’s keynote at the ConvertKit conference as I got ready for my own keynote later that morning. What I enjoyed most about the presentation was…
A Simple Approach to Networking Using Email
I don’t feel great about the idea of networking. I want to build relationships and I recognize that doing so will help me advance my mission, but the tactics people suggest just seem so selfish. I don’t want to use people for my own personal gain. I want to build relationships with people on a…
