The Apple iPod and iPhone were breakthroughs in technology for one reason: simplicity. If you remember what MP3 players were like before the iPod, you know what I mean. They were complicated. There were lots of buttons and it wasn’t easy to get the songs onto your device. Then the iPod came along. It had…
On Entrepreneurship
Platform = Permission + Promise
For a blog, an email list, a YouTube channel, Instagram, Facebook, Twitter, etc. to be a platform, it must have two things: permission from an audience and a promise that you make to them. Put simply: Platform = Permission + Promise Permission Read Seth Godin’s work on Permission Marketing (article / book). I like the…
Context Marketing > Content Marketing
These days everyone does content marketing, but they don’t find success because everyone is doing the same thing. Find people, brands, businesses, etc. on Facebook, Twitter, Instagram, or even Snapchat, YouTube, Medium, LinkedIn, etc. Sign up for their email newsletters! Many people and businesses still maintain their own personal blogs. When you establish yourself on…
The Biggest Myth about the 10,000 Rule
Malcolm Gladwell popularized the research of K. Anders Ericsson, who discovered that world-class experts spend more than 10,000 hours of deliberate practice developing their skills. There have been all sorts of dissenters to the principle. Many people point out exceptions to the rule with examples of masters who have developed mastery in less than 10,000…
Ask Yourself: Will doing this inspire the change I seek to make?
I sent a series of emails this week that inspired people to change. I got hundreds of responses many of them saying it challenged them to rethink the way they were doing things. As authors or influencers we are pulled in all sorts of directions. Other people are finding success in the growing number of…
