When you start to show up every day as a writer, certain ideas pop into your head and stick with you day after day. Sometimes you try to write out these ideas and you are not ready yet. Sometimes you think an idea is one thing but then it morphs into something completely new and…
The Learning Log
What is a platform?
“Anticipated, personal, and relevant messages to people who want to get them.” This is the way Seth Godin defined a platform on the opening episode of the second season of his podcast. Unfortunately, people often think of a platform as a number of followers. They think of their social media profiles or email list size…
How I Write My Weekly Newsletters
Building an email list to serve my audience has been the single most influential thing I have done. Unfortunately, though, I wasn’t always good about actually emailing the list. Since the beginning of this year I have started sending my email newsletter list an actual newsletter. This has been a gamechanger for my workflow and…
Always prefer to be taught by all . . .
As a writer and former educator, I love teaching people. The trouble is that I often feel compelled to offer advice when it isn’t really wanted. I can get let the pride of knowledge cloud my ability to listen to and learn from others. I love this quote from St. John of the Cross: “Always…
Social Media Goals
I’ve worked in digital marketing for about ten years now. Somehow I keep falling into the same temptation again and again. When it comes to social media marketing, everyone wants to get more followers. We compare ourselves to other influencers or other businesses similar to ours and we feel bad about how many more followers…
