Make something complicated simple.
Fast food is complicated when you are on the road with hungry kids and no food in the car. McDonalds makes a meal simple.
Million dollar software with hundreds of features is complicated, too. Companies often hire a consultant to help simplify and utilize that technology to its best capacity.
Employees serve in complicated systems to solve someone’s complicated problem.
An entrepreneur creates a simple system to solve a complicated problem. As their system gets more and more complicated, they need to hire employees to make things simpler for themselves.