For a blog, an email list, a YouTube channel, Instagram, Facebook, Twitter, etc. to be a platform, it must have two things: permission from an audience and a promise that you make to them. Put simply: Platform = Permission + Promise Permission Read Seth Godin’s work on Permission Marketing (article / book). I like the…
Marketing
Context Marketing > Content Marketing
These days everyone does content marketing, but they don’t find success because everyone is doing the same thing. Find people, brands, businesses, etc. on Facebook, Twitter, Instagram, or even Snapchat, YouTube, Medium, LinkedIn, etc. Sign up for their email newsletters! Many people and businesses still maintain their own personal blogs. When you establish yourself on…
Ask Yourself: Will doing this inspire the change I seek to make?
I sent a series of emails this week that inspired people to change. I got hundreds of responses many of them saying it challenged them to rethink the way they were doing things. As authors or influencers we are pulled in all sorts of directions. Other people are finding success in the growing number of…
The Grunt Test: How to Make Your Website Better (Donald Miller & StoryBrand)
Donald Miller, founder of StoryBrand, has a quick and powerful way to evaluate your website. Does your website pass the grunt test? Could a caveman understand what you offer? Look at the homepage of your website. If a caveman asked, “What you do?” Could you answer in a way that even a caveman could understand…
A Simple Approach to Networking Using Email
I don’t feel great about the idea of networking. I want to build relationships and I recognize that doing so will help me advance my mission, but the tactics people suggest just seem so selfish. I don’t want to use people for my own personal gain. I want to build relationships with people on a…
