As an author, I want to make an impact on the most people possible. To do that I have to connect with people on platforms where my audience likes to communicate, connect, consume, and create content. The puzzle I am trying to solve is where to focus my time and energy instead of trying to…
Marketing
Social Media > Search
I’ve built my career as a writer on the power of Google. People search for resources I have created and shared freely online. I’ve mastered the art of SEO (Search Engine Optimization). I know how to find out what and how people are searching for something so I can create resources that are useful for…
What is a platform?
“Anticipated, personal, and relevant messages to people who want to get them.” This is the way Seth Godin defined a platform on the opening episode of the second season of his podcast. Unfortunately, people often think of a platform as a number of followers. They think of their social media profiles or email list size…
How I Write My Weekly Newsletters
Building an email list to serve my audience has been the single most influential thing I have done. Unfortunately, though, I wasn’t always good about actually emailing the list. Since the beginning of this year I have started sending my email newsletter list an actual newsletter. This has been a gamechanger for my workflow and…
Social Media Goals
I’ve worked in digital marketing for about ten years now. Somehow I keep falling into the same temptation again and again. When it comes to social media marketing, everyone wants to get more followers. We compare ourselves to other influencers or other businesses similar to ours and we feel bad about how many more followers…
