“Anticipated, personal, and relevant messages to people who want to get them.” This is the way Seth Godin defined a platform on the opening episode of the second season of his podcast. Unfortunately, people often think of a platform as a number of followers. They think of their social media profiles or email list size…
On Entrepreneurship
How I Write My Weekly Newsletters
Building an email list to serve my audience has been the single most influential thing I have done. Unfortunately, though, I wasn’t always good about actually emailing the list. Since the beginning of this year I have started sending my email newsletter list an actual newsletter. This has been a gamechanger for my workflow and…
Social Media Goals
I’ve worked in digital marketing for about ten years now. Somehow I keep falling into the same temptation again and again. When it comes to social media marketing, everyone wants to get more followers. We compare ourselves to other influencers or other businesses similar to ours and we feel bad about how many more followers…
The Follow, Like, Like, Like Strategy: How to Get More Instagram Followers
Instagram seems to be rising in popularity and usage faster than any other social network right now. For newcomers to the platform, it can be difficult to find new followers. Unlike Facebook or Twitter, which have share features that make it easy for your content to appear in the newsfeeds of influencers, Instagram only allows…
How to Make Money Today
Make something complicated simple. Fast food is complicated when you are on the road with hungry kids and no food in the car. McDonalds makes a meal simple. Million dollar software with hundreds of features is complicated, too. Companies often hire a consultant to help simplify and utilize that technology to its best capacity. Employees…
