It is surprisingly difficult to be able to explain what a project is really about while you are working on it. If you are not careful, you can write and publish an entire book, get it into bookstores, and even have some readers and still have a difficult time explaining what it is. Worse still,…
Author Tips
Tips for entrepreneurial authors.
Social Media > Search
I’ve built my career as a writer on the power of Google. People search for resources I have created and shared freely online. I’ve mastered the art of SEO (Search Engine Optimization). I know how to find out what and how people are searching for something so I can create resources that are useful for…
Write the Ideas You Can’t Get Out of Your Head
When you start to show up every day as a writer, certain ideas pop into your head and stick with you day after day. Sometimes you try to write out these ideas and you are not ready yet. Sometimes you think an idea is one thing but then it morphs into something completely new and…
What is a platform?
“Anticipated, personal, and relevant messages to people who want to get them.” This is the way Seth Godin defined a platform on the opening episode of the second season of his podcast. Unfortunately, people often think of a platform as a number of followers. They think of their social media profiles or email list size…
How I Write My Weekly Newsletters
Building an email list to serve my audience has been the single most influential thing I have done. Unfortunately, though, I wasn’t always good about actually emailing the list. Since the beginning of this year I have started sending my email newsletter list an actual newsletter. This has been a gamechanger for my workflow and…
