Watch Steve Jobs launch Apple’s Think Different marketing campaign. There is so much for anyone to learn: What is the purpose of marketing? “To me marketing is about values. This is a very complicated world; it is a very noisy world and we’re not going to get a chance for people to remember much about…
The Learning Log
Don’t Think, Just Do
“And then whenever I stop and thinkâwhy did I want to do something?âhow did I work out how to do it?âI get a very strong desire just to stop thinking about it.” Douglas Adams, The Hitchhiker’s Guide to the Galaxy We worry and ask ourselves “why?” a lot. As a Christian, of course, I do…
The “Meet the Characters” Email Autoresponder
I recently joined a lot of online groups of writers. Many of the members of these groups ask about email newsletters. They know they should have one and many of them do, but they are not quite sure what to send to their subscribers. I signed up for a lot of author email newsletters to…
Objective & Subjective Truth
He doesnât think of doctrines as primarily âtrueâ or âfalseâ, but as âacademicâ or âpracticalâ, âoutwornâ or âcontemporaryâ, âconventionalâ or âruthless. Jargon, not argument, is your best ally in keeping him from the Church. C. S. Lewis, The Screwtape Letters, Chapter 1 Like a lot of people, I grew up with an education that was…
Get the Other Person Saying “Yes, Yes” Immediately
When a person says âNoâ and really means it, he or she is doing far more than saying a word of two letters. The entire organismâglandular, nervous, muscularâgathers itself together into a condition of rejection. Dale Carnegie, How to Win Friends and Influence People My youngest daughter’s favorite word right now is “No, no.” She…
