When you are first starting out, no one knows who you are. You pick a platform pump out some content and you get crickets. No traffic, no impressions, no likes, no comments, and no shares. The mistake a lot of people make is just to create more content. Eventually, they will get seen or heard,…
Own the Hour: The Most Important Question to Ask Yourself When Developing a Product
It is common practice and advice to identify who your ideal customer, client, reader is when developing your product. In fact, it is surprising how many people don’t have a specific type of person in mind in the development stage. Identifying what a product does for someone (benefits) is also common practice and advice. Being…
Lessons Learned
Take action and tell others what you learned. This isn’t just a philosophy to follow, but a system used by NASA, the United Nations, project managers, and engineers of major companies. The idea is pretty simple. Here’s NASA’s definition taken from the Wikipedia entry on this topic: “A lesson learned is knowledge or understanding gained…
The Two Kinds of Bloggers
I’ve been blogging since 2009. I’ve read thousands of blog posts and written hundreds myself. I’ve experimented with different formats and found a lot of success in my career thanks to the practice of blogging. If it wasn’t for my “blog,” I wouldn’t be living my dream of becoming an author and professional speaker. This…
The Office, Twelve Years Later
My wife and I watched the pilot episode of The Office the other day. It was funny . . . really funny. I remember watching the pilot in 2005 when it first aired. I didn’t laugh. It wasn’t funny to me. I didn’t get it . . . yet. That first episode had all the…
