There are basically two ways to figure out how much to charge as a speaker: Find out what other, similar speakers are charging. The “Guess and Yes” Approach What are other, similar speakers charging? Reach out to other influencers and speakers in your space. Don’t be afraid to ask them what they charged when they…
My 2017 Annual Project Report
Elon Musk keeps track of every minute he spends at work. He runs multiple billion-dollar companies in highly competitive markets. In addition to SpaceX, Tesla, and Solar City, Musk started yet another business in late 2016 called The Boring Company. He was asked in March 2017 how much time he spends on this new fourth…
Situation-specific SEO
SEO is “search engine optimization.” The idea is to create content that can be found on search engines. There is a problem with the way most people approach SEO. Too many people focus on keywords rather than context when it comes to SEO. It would seem as though SEO is all about ranking for keywords,…
Instruction Manuals
The best instruction manuals include only three simple steps. Three is a magic number. The best instruction manuals that come with toys, games, and devices include only three steps. A long list of steps, on the other, hand increases our level of frustration and confusion. I got a couple new devices for Christmas yesterday. Each…
What is the meaning of the three gifts of the magi?
I love the Christmas carol “We Three Kings.” It may be my favorite. I was curious, though, about the meaning of those three gifts. The song, of course, describes the meaning of each gift, but is it correct? It turns out that there isn’t a real consensus. The song could certainly be right. Here is…
