???????? I work extremely hard but never anticipated (in my wildest dreams) I’d become the highest paid actor in Forbes’ history. I don’t have a Harvard MBA, but my business philosophy and acumen has been sharpened over time and thru failure. My goal when I was wrestling in flea markets for $40bucks per match (well before the bright lights of the @wwe) is still the exact same goal I have today – ALWAYS put my AUDIENCE FIRST. I have one boss – the world. Send you home happy, and I’ve done my job. I’m the dude who started w/ $7bucks. I’m grateful to the bone and hungry to the core. #MakingForbesHistory #AudienceFirstPhilosophy #FleaMarketDreams #HardestWorkerInTheRoom
Forbes keeps track of the highest paid actors. They just named Dwayne Johnson the highest paid actor in history and it is largely due to his platform on social media. When The Rock is in a movie, you get a built-in level of promotion. He and other actors are using that to their advantage in negotiations.
How did they grow such a large and engaged following on social media?
In the post above he uses the hashtag #AudienceFirstPhilosophy. He puts the audience first. He is an entertainer not just in movies or on stage, but all day long.
Not only that, his content tells his story again and again. He takes us on his journey from rookie pro wrestler with $7 to his name to the highest paid actor in history.
While it may be hard to relate to someone this successful, think about how you can adopt the Audience First Philosophy.
Instead of sharing whatever is on your mind on social media or even sharing “inspirational” content, take us on your journey.
Where did you start?
Where are you now?
Where are you going?
What can others learn from your journey?
If you were to put the audience first instead of your own agenda, what kinds of things would you be posting?