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Create a Community Around Your Content

By Jared Dees

Hal Elrod wrote an inspiring book titled The Miracle Morning Routine. More importantly, he built a community around the ideas in the book. He sent an email to his email list yesterday that I found really interesting. Here is an excerpt:

I shared my two favorite approaches to meditating that have been adding a lot of value to my life… I made a public commitment that I would start doing Facebook Live once per week… I invited people to commit to taking action on one fear that’s been holding them back… 100+ members of the MM Community shared their comments… and a bunch more.

You can watch the video now in The Miracle Morning Community (Facebook Group).

Or, if you’re not a member of the Facebook group, you can watch the video on YouTube.

Either way, I hope you get a ton of value from this video, and I hope you consider taking the challenge at the end of the video to do something that you’ve been afraid of.

Hal Elrod, Email, “I just recorded this Facebook Live (video) about my favorite way to meditate” (7/17/2018)

Now that thing that stood out to me the most was the distinction he made between the two ways to access the video. You can access it as a Facebook group member or publicly on YouTube.

He is clearly leading a community, not just creating content. There is a huge difference.

This is a great example of creating content that stands for something. When you do that, you open up the possibility of a community around your content.

You can create change in someone’s life not just with your inspiring book, video, article, etc., but with the community you have created.

July 18, 2018 Filed Under: Marketing, On Entrepreneurship

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

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Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, To Heal, Proclaim, and Teach, Praying the Angelus, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

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