To become a successful author today, you need to have a platform. What does that actually mean? I find this equation helpful: Platform = Permission + Promise You have a platform when you have permission from someone to deliver a promised outcome. I have been successful building a platform of more than 40,000 email subscribers…
Archives for April 2018
The Unwavering Confidence of Steve Jobs
Steve Jobs had unwavering confidence. I finally finished reading/listening to Walter Isaacson’s biography of Jobs. There are so many things I have learned from reading about the life of the Apple founder and CEO. One thing, though, stands out: his confidence. Jobs was able to focus on a clear goal with a specific vision for…
The more you ask, the more you learn
Keeping up my daily learning log while on vacation was difficult. During a regular work week, I try new things and learn from experience. I read a lot and listen to interviews. I’m constantly asking how I can get better at my work. While on vacation, though, I didn’t ask a lot of questions. That is…
The Purpose of a Page or a Post on Your Website
The purpose of a webpage or a blog post is to: Get someone to click on another page/post on your website. Get someone to sign up for your email list. Get someone to buy your products or books. The purpose of an email that you send to your email list is to: Get someone to…
The Thing You Are Known For
We walked out of the aquarium yesterday with some hungry kids. There were a few food options around to choose from, but we only had one meaningful anecdote to share about one of the options. Bar Louie is known for their tater tots. I know it doesn’t seem significant. We didn’t even order the loaded…
