The Lion all began with a picture of a Faun carrying an umbrella and parcels in a snowy wood. This picture had been in my mind since I was about sixteen. Then one day, when I was about forty, I said to myself: ‘Let’s try to make a story about it.’ C. S. Lewis, “It All Began…
Archives for March 2018
Marcus Aurelius and Memento Mori
For thou must consider the things of the world, not as a loose independent number, consisting merely of necessary events; but as a discreet connection of things orderly and harmoniously disposed. Marcus Aurelius, Meditations I find great comfort in reading the Stoic Marcus Aurelius’s Meditations. I didn’t realize how much I have been bothered by…
Marketing = Mission
Watch Steve Jobs launch Apple’s Think Different marketing campaign. There is so much for anyone to learn: What is the purpose of marketing? “To me marketing is about values. This is a very complicated world; it is a very noisy world and we’re not going to get a chance for people to remember much about…
Don’t Think, Just Do
“And then whenever I stop and think—why did I want to do something?—how did I work out how to do it?—I get a very strong desire just to stop thinking about it.” Douglas Adams, The Hitchhiker’s Guide to the Galaxy We worry and ask ourselves “why?” a lot. As a Christian, of course, I do…
The “Meet the Characters” Email Autoresponder
I recently joined a lot of online groups of writers. Many of the members of these groups ask about email newsletters. They know they should have one and many of them do, but they are not quite sure what to send to their subscribers. I signed up for a lot of author email newsletters to…