Tim Ferriss’s short explanation of how he launched his first book is helpful, universal advice for any author and artist.
Here is the process he followed in the form of questions:
- Who is my audience?
- Who is the segment of the audience that will be a domino to tell many others about my work?
- Where are they going?
- Who are the thought leaders of this group?
- What is the least crowded channel to connect with them?
That last question is what distinguished Ferriss’s early career. Instead of emailing or calling influencers, he went to the SXSW conference and met the online influencers face-to-face.
Here are some channels where you can connect with influencers:
- Facebook Messages
- Instagram DM
- Twitter DM
- Social Media Comments
- Online Courses
Find a channel where there isn’t a lot of noise and try to get through to people who lead the audience you want to serve.