SEO is “search engine optimization.” The idea is to create content that can be found on search engines. There is a problem with the way most people approach SEO. Too many people focus on keywords rather than context when it comes to SEO. It would seem as though SEO is all about ranking for keywords,…
Marketing
Content Marketing 2018: Hub + Spoke or Hub + Hub
When I created a blog in 2008, the advice I heard from successful online entrepreneurs was to create a home base where you would post your most valuable content. Then, use social media as the spokes or outposts promoting that content and connecting with others in your niche. Today things have changed. Mitch Joel recently…
Content Marketing Categories: Your Content Needs a Purpose
When most people think of content marketing, they think of Facebook posts, blog posts, videos, etc. without any real idea of why they are doing it. This starts an obsession with the number of impressions and likes and traffic from these efforts. I know because I have been guilty of this. Let’s set aside for…
