Watch Steve Jobs launch Apple’s Think Different marketing campaign. There is so much for anyone to learn: What is the purpose of marketing? “To me marketing is about values. This is a very complicated world; it is a very noisy world and we’re not going to get a chance for people to remember much about…
Marketing
The “Meet the Characters” Email Autoresponder
I recently joined a lot of online groups of writers. Many of the members of these groups ask about email newsletters. They know they should have one and many of them do, but they are not quite sure what to send to their subscribers. I signed up for a lot of author email newsletters to…
Why I Quit Social Media for Email
Today I am making it official: I quit social media. I actually quit more than a month ago. What I mean is: I blocked or avoided the news feeds (Facebook, Twitter, Instagram, etc.). I resisted the urge to post “updates” throughout the day. I resisted the urge to post links to articles and videos I…
The True Goal of Influencer Outreach
There is a lot of talk and a lot of articles out there about the need to do “influencer outreach” as a part of marketing and launches. Most of these articles share tactics to help you get the attention of influencers so they will promote your products. Approaching influencer outreach with this kind of self-centered…
First Principles Book Marketing
Elon Musk is a well-known proponent of first principles thinking. His best-known explanation of reasoning from first principles is in this interview with Kevin Rose. The basic idea is that you ignore basic assumptions as popular opinion. Instead of reasoning by analogy, which will lead you to make something slightly better, you get to the…
