Steal like an artist. Find a website with a great homepage and copy it. I don’t mean copy it exactly and I’m not even talking about the design. Find a headline and a call-to-action and then turn it into a template for your own work. For example, Bryan Harris’s homepage for Videofruit gets a 10%…
On Entrepreneurship
Instagram Replaced Blogging
Almost ten years ago I started a blog. It was a new concept. There were people who built an audience from scratch and had thousands or millions of readers of their blogs. I started one as a way to publish resources for religion teachers. It was free. There weren’t any editors to convince to publish…
On Stage: A Marketing Visualization Exercise
If you are trying to grow a platform online, try this marketing visualization exercise: Imagine you are on stage in a room full of people that you would like to reach. To this audience, you say: “Everyone pull out your phones and go to ______.” “Search for ______ and subscribe (follow me).” “You will get…
A Sneaky & Effective Way to Find Your Audience on Instagram
If you are trying to grow your audience on Instagram, then you know how important it is to engage with people using hashtags. Many people may not realize this, but there is a certain kind of hashtag that has the most active Instagram users will post to and search for. I first read about it…
A Vision Develops Over Time
Every morning I sit down and read through my list of goals and visions as a part of my Morning Preview. Last year I articulated for the first time a clear vision for my main website, The Religion Teacher. In my list, I have the vision written out next to the mission of the website….
