With yesterday’s local primary election, there have been a lot of campaign signs in yards and on billboards everywhere you look.
Almost all of the signs followed this format:
NAME
FOR [OFFICE]
The only other distinguishing characteristic, if there was one, was their political party.
They are playing a game of numbers.
The person with the most signs gets the most name recognition and, therefore, the most votes.
But what if the candidates used these signs to communicate the single, most important goal they planned to accomplish in office? This would help them stand out.
JOHN SMITH
SHERIFF
FIGHTING DRUG ABUSE
JANE DOE
STATE REPRESENTATIVE
LOWER TAXES
In reality, though, people are scared to stand for something. Leaders would rather play a numbers game than put themselves on the line.
As a result, leaders race to the bottom.
They try to fit in rather than stand out.
