Basecamp, the company formerly known as 37 Signals, is a big name in the startup space and very popular among developers. Their rise to prominence in that space came largely due to one thing: a blog. They had a blog that turned into a book that turned into a movement. Early on, though, they didn’t…
My Favorite Part about Writing Books
A friend asked me last night, “What’s your favorite part about writing books?” My knee-jerk response was, “None of it,” but that’s not really true. If I didn’t love writing, I wouldn’t do it. I was probably channeling the inner angst of other writers I’ve read about. Honestly, I have to think for a moment…
Newsletter Names: Don’t call your email newsletter a “newsletter.” Use one of these ideas instead.
I heard Nick Stephenson say in an interview that renaming his email “Newsletter” as a “Reading Group” increased the number of people that signed up. Listen to the full interview here: Getting Your First 10,000 Readers with Nick Stephenson (Self-publishing School Podcast) He pointed out that no one wants to sign up for a newsletter,…
Why Blogging Is Free
In the summer of 2017 I took The Marketing Seminar online course with Seth Godin. This is an adaptation of a post I wrote in the course forum. It helped clarify my thinking about the purpose of blogging. For years now there has been a lot of talk about “monetizing your blog.” The thought is…
Document Your Journey Like It’s 2007
So, I’m reading the second book of The Maze Runner series. I’m a writer and I like learning about other writers, so I did some research on the creator of the series, James Dashner. I came across something really fascinating last night. He was documenting his author journey in a blogspot blog he called “The…
