One of my goals for this year is to publish a work of fiction. I’ve written multiple nonfiction books but writing fiction is something completely new and exciting for me. In nonfiction I like to start with the idea or a difficult problem to solve and write with excitement about a solution to that problem….
Archives for January 2018
When to Use I, We, You, or They in Nonfiction
I spent about four hours during the last few days fixing inconsistencies of the pronouns and point of view in the manuscript of my latest book. My editor pointed out how frequently I would switch back and forth between “we” and “you” when referring to the audience of the book. The book is for religious…
When to Upgrade Tools and Technology
The Apple iPod and iPhone were breakthroughs in technology for one reason: simplicity. If you remember what MP3 players were like before the iPod, you know what I mean. They were complicated. There were lots of buttons and it wasn’t easy to get the songs onto your device. Then the iPod came along. It had…
Platform = Permission + Promise
For a blog, an email list, a YouTube channel, Instagram, Facebook, Twitter, etc. to be a platform, it must have two things: permission from an audience and a promise that you make to them. Put simply: Platform = Permission + Promise Permission Read Seth Godin’s work on Permission Marketing (article / book). I like the…
My One Word for 2018
I know a lot of influential people online who like to pick just one word to focus on for the year. In 2013 I picked three words for the year, but I never really thought about them much. This year my wife suggested that our entire family pick a word to focus on during the…
