I watched Pat Flynn’s video on his one metric that matters yesterday:
The metric he talks about isn’t what you think. Sure, he tracks traffic, subscribers, and revenue. He is well-known for his monthly income reports.
The metric that matters most to him, however, is the thank you notes that he gets in the mail.
I found this interesting because about eight years ago I wrote a handwritten thank you note to Pat after the launch of my first product. I felt compelled to do it because of how grateful I was for the work that he did and the help he provided for me through is website and eBook. I remember shortly thereafter he posted a picture on Facebook of a small bulletin board that included the thank you note I wrote to him. Years later he can fill an entire wall.
Seth Godin has a phrase that he introduces to his students at the beginning of The Marketing Seminar:
What change are you seeking to make?
Traffic, email subscribers, and revenue won’t tell you directly how well you are inspiring change in the people you seek to serve.
What does?
- Thank you notes
- Thank you emails
- Unprompted testimonials
- Unprompted endorsements from influencers
- Meaningful comments on social media
