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Gary Vaynerchuk’s Content Model

By Jared Dees

Gary Vaynerchuk’s team puts out a lot of content on social media. How do they come up with so many ideas? How do they have so much to share with Gary Vee is running a multi-million dollar company?

His team just put out a great Slideshare summary of the process they use on social media to create a lot of content with a lot of impact.

They call in The Content Pyramid,

Essentially, it works like this:

  1. Create long-form pillar content (keynote speech, vlog, podcast)
  2. Create short-form content (article, meme, image, quote, video, mashup video, remix, etc.)
  3. Distribute the content on various social networks: Instagram, Facebook, Twitter, Snapchat, LinkedIn, Medium, Quora, Website, Email List, etc.
  4. Watch the response.
  5. Share the parts of the pillar content that resonate the most.

Now, most of us do not have a team around us to create all these smaller pieces of content on social media, but the basic process should come as a relief.

Don’t write this off as something only big influencers and creators can do.

Focus your time and effort on one long-form piece of pillar content per week or month. If you are on your own, get narrowly focused on one form of media (text, audio, video).

Then turn that long-form content into regular short-form pieces of content that could get shared social media. Quote memes are easiest. Short articles work well too.

 

July 31, 2018 Filed Under: Author Tips, Marketing, On Entrepreneurship

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

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Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

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