The best instruction manuals include only three simple steps. Three is a magic number. The best instruction manuals that come with toys, games, and devices include only three steps. A long list of steps, on the other, hand increases our level of frustration and confusion. I got a couple new devices for Christmas yesterday. Each…
On Entrepreneurship
How do you define success?
It is that time of year again–that time when we sit down and set goals for the new year. We look back upon the year we are finishing as we look ahead to the year we are about to start. I have to admit that I’ve had a tough time these last few weeks defining…
Content Marketing 2018: Hub + Spoke or Hub + Hub
When I created a blog in 2008, the advice I heard from successful online entrepreneurs was to create a home base where you would post your most valuable content. Then, use social media as the spokes or outposts promoting that content and connecting with others in your niche. Today things have changed. Mitch Joel recently…
5 Lessons from 3 Interviews with Ray Dalio
Ray Dalio runs the most successful hedge fund company in the world. He has a new book out titled Principles and he has been interviewed on numerous shows and podcasts in the last few months. I finally caught up with some of these interviews this week and here is what I learned: 1. Document your…
Content Marketing Categories: Your Content Needs a Purpose
When most people think of content marketing, they think of Facebook posts, blog posts, videos, etc. without any real idea of why they are doing it. This starts an obsession with the number of impressions and likes and traffic from these efforts. I know because I have been guilty of this. Let’s set aside for…
