• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Jared Dees

Author. Speaker. Teacher.

  • About
    • Now
    • Projects
    • Jared’s Newsletter
    • Contact
  • Books
    • New! Goals to Gold
    • New! The Gospel According to Video Games
    • New! Just Plant Seeds
    • Beatitales
    • Take and Eat
    • Prepare the Way
    • Take Up Your Cross
    • 15-Minute Stations of the Cross for Kids
    • View All Books
  • Events
  • Articles
  • Stories for Kids
  • Nav Social Menu

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

Book Launch Month vs. Book Launch Week or Day

By Jared Dees

It seems to be common practice to pick a book launch day or launch week to concentrate all of your activities around the release of a book.

Indeed, this was a philosophy I subscribed to for the launch of my first few books and many of the book launches I helped plan.

I heard Tim Grahl say in a webinar that the main reason to concentrate on a book launch week is that a high volume of sales in one week gives you the chance to hit a bestseller’s list (New York Times, Wall Street Journal). Likewise, concentrating your efforts during one week will boost the Amazon ranking of your book, too, which may lead to some additional sales.

Until I write a book with the potential to hit one of these lists, however, I think concentrating efforts on an entire month and then consistently promoting the book for the months to come is a better way to go.

Here are a few reasons from experience why thinking in terms of a “book launch month” is better than a “launch week” or “launch day”:

  • Burn Out: It is easy to get burnt out early when you concentrate all of your content and interviews and events around a book into one week.
  • Amazon Stock: My launch weeks have gone so well multiple times that Amazon went out of stock for the book at the beginning of the week. Then they would purchase too many books and be sitting on a large stock for the next few weeks.
  • Interview Overwhelm: I’ve seen other authors launch books with multiple podcast interviews of influencers with similar audiences. No one wants to listen to the same or a similar interview on five or six different shows on the same week. The stories get repetitive.
  • List Launch: Give the people on your email list some time to purchase the book. When a launch spans multiple weeks rather than a very small period of time, you ensure that people do not miss the emails about the launch bonus incentives.

 

May 10, 2018 Filed Under: Author Tips, Marketing

About Jared Dees

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children.

Previous Post: « Campaign Signs
Next Post: Pray Like A Child »

Reader Interactions

Comments

  1. Tim Grahl

    May 10, 2018 at 2:04 pm

    YES. 100% agree with this article. Good luck Jared!

Primary Sidebar

Jared Dees

Author, Speaker, Teacher

Join the 10,000+ subscribers to Jared's weekly email newsletter with stories for kids:

Jared’s New & Popular Books

  • 🌳 Beatitales
  • 🍞🍷 Take and Eat
  • 👨‍🏫 Christ in the Classroom
  • 🌱 Just Plant Seeds 
  • 🎮 The Gospel According to Video Games
  • 📚 View All >

Jared’s Popular Website for Religious Educators

Search the Site:

Footer

Connect with Jared Dees

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Jared Dees is passionate about sharing practical resources to teach faith. He is best known for his website The Religion Teacher and is the author of many books including 31 Days to Becoming a Better Religious Educator, Christ in the Classroom, and Beatitales: 80 Fables about the Beatitudes for Children. See all of Jared's Books →

Stories for Children

Copyright © 2025 · Jared Dees