When someone introduces you to a new board game for the first time, it can sometimes take ten or twenty excruciating minutes of explanation before actually start playing the game. Finally, after what seems like forever, someone says, “Let’s just start playing. You’ll get the hang of it.” I suppose planning for a new year…
Archives for December 2017
A Brief Blog Review for 2017
I have seen a bunch of articles with tips on reviewing your blog and website’s performance for the year. They all seem very complicated to me. I’m going to do something much more simple this year. I want to answer these questions: What worked? (What will I do more?) What didn’t work? (What will I…
How much to charge as a speaker?
There are basically two ways to figure out how much to charge as a speaker: Find out what other, similar speakers are charging. The “Guess and Yes” Approach What are other, similar speakers charging? Reach out to other influencers and speakers in your space. Don’t be afraid to ask them what they charged when they…
My 2017 Annual Project Report
Elon Musk keeps track of every minute he spends at work. He runs multiple billion-dollar companies in highly competitive markets. In addition to SpaceX, Tesla, and Solar City, Musk started yet another business in late 2016 called The Boring Company. He was asked in March 2017 how much time he spends on this new fourth…
Situation-specific SEO
SEO is “search engine optimization.” The idea is to create content that can be found on search engines. There is a problem with the way most people approach SEO. Too many people focus on keywords rather than context when it comes to SEO. It would seem as though SEO is all about ranking for keywords,…
